1.
Jiang Y, Sun Y, Tu S. Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust . TEDE [Internet]. 2023Aug.24 [cited 2024Nov.9];29(4):1318–1335. Available from: https://jbem.vilniustech.lt/index.php/TEDE/article/view/19278